"It's a gorgeous ad, isn't it? And that's sort of the problem. We certainly applaud the DOT's effort to get the word out that selfish, reckless drivers kill people in a split-second. But we at Streetsblog feel that slick production from the Madison Avenue fantasy factory end up distancing most viewers from the behavior depicted in the commercial - "Well, I don't drive like that" - while at the same time glossing over the horror the results from crashes."
"We understand that people have frail sensitivities, but it's not the job of public service ads to sugar-coat the truth to protecting drivers' feelings. But ain't that America? I mean, have you ever compared a pack of cigarettes in America, with its tame, image-free surgeon general's warning with a European pack of smokes - covered in graphic and revolting images of smokers' wasted inner organs?"
"Speaking of carnage, a beloved Brooklyn rabbi was run down and critically injured by a driver in Williamsburg over the weekend. We wonder when any of that neighborhood's leaders will encourage DOT to make the roadways safer. (Williamsburg365) More news of carnage: The wigmaker/influencer/recidivist reckless driver who killed two kids and their mom on Ocean Parkway earlier this year will get much less jail time than Brooklyn prosecutors wanted. (NY Post)"
A new Department of Transportation ad campaign called "Rewind" uses a $3-million buy and polished visuals to warn drivers that crashes cannot be rewound. High production values risk distancing viewers who dismiss depicted reckless behavior as not theirs and may soften perception of crash consequences. Graphic depictions of crash aftermath are recommended to convey the true horror and prompt behavior change, noting that U.S. public warnings are often tamer than European graphic cigarette warnings. Local coverage described the campaign as "brutal, but effective." Recent incidents include a Brooklyn rabbi critically injured by a driver and a repeat reckless driver receiving lighter-than-expected sentencing.
Read at Streetsblog
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