Throughout my time at Fanatics Fest, the buzz around becoming "sports culture heavy" emphasized the event's ambition to merge sports with fandom and community.
Fanatics CEO Michael Rubin aims for this event to become a staple in sports culture akin to Comic Con, creating connections between fans and athletes.
With celebrity athletes like Tom Brady and the Manning brothers in attendance, the event echoed a blend of accessible fandom and exclusive experiences that fans crave.
The festival charged around $150 for access, but fans found additional costs for autographs and photo-ops, highlighting the commercial side of this fan experience.
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