"Upper West Siders flocked by the dozens to sample "New Absolute Bagels," the new bagel shop at the famed 2788 Broadway location that was formerly home to "Absolute Bagels." Monday was the informal opening of the updated shop, and to entice customers, the staff was offering free bagels (limited to around two-to-three a person) until they ran out (bagels were still being handed out three and a half hours after the store opened)."
"The very modest storefront of New Absolute Bagels belies the anticipation that greeted news of the opening. Reporters from Spectrum 1 and The New Yorker were on hand to record the big UWS event Monday morning. And according to a Facebook post by Upper West Sider Daniel Marks Cohen, by the time it opened at 8 a.m., the line of customers already stretched down the block, with folks arriving as early as 7 to snag the seeded breakfast favorites."
Despite morning drizzle, the sidewalk near Broadway and West 108th Street was bustling early on Monday, December 29. Dozens of Upper West Siders lined up to sample New Absolute Bagels at 2788 Broadway, the former Absolute Bagels location. Staff offered free bagels, limited to around two-to-three per person, and giveaways continued three and a half hours after opening. Reporters from Spectrum 1 and The New Yorker attended, and a Facebook post noted customers arriving as early as 7 a.m. Many former Absolute Bagels employees were rehired. The new owners have no connection to the Thongkrieng family and operate several bagel shops in New York and New Jersey. The prior closure after a failed Health Department inspection devastated the neighborhood.
Read at West Side Rag
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