The W New York reopens after $100 million renovation, with Union Square's only rooftop bar

"The Beaux-Arts landmark on Park Avenue South has been scrubbed, polished and reborn, from its iconic grand staircase (now wrapped in a splashy, color-drenched carpet) to the city's newest perch in the sky: Union Square's only rooftop bar . Designed by AvroKO, the indoor-outdoor space tips a wink to downtown's art-and-nightlife heyday, channeling a little Warhol Factory glam while serving up golden-hour cocktails with skyline views."

"Inside, the brand's signature Living Room concept has gone full drama. Rockwell Group, the same design studio that dreamed up the original W back in 2001, has returned to layer Union Square Park's seasonal colors into velvet banquettes, soaring marble columns, and botanical chandeliers. By day, the Living Room Café pours Devoción coffee ; by night, it morphs into a cocktail hub complete with DJ sets, art activations and performances that aim to lure locals as much as hotel guests."

W New York - Union Square reopens after a two-year, $100 million renovation. The Beaux-Arts landmark on Park Avenue South was scrubbed, polished and reborn, including an iconic grand staircase wrapped in a color-drenched carpet. The hotel now hosts Union Square's only rooftop bar, an indoor-outdoor space designed by AvroKO with nods to Warhol Factory glam and skyline cocktail views. Rockwell Group reimagined the Living Room concept with velvet banquettes, marble columns and botanical chandeliers; the Living Room Café pours Devoción coffee by day and becomes a nightlife hub with DJs and performances. The property features 256 revamped rooms, a more-than-1,200-square-foot penthouse, and a seafood brasserie, Seahorse, from John McDonald.

Read at Time Out New York