The Bronx shows up strong on CUNY's 50 Under 50 - Bronx Times

"The City University of New York (CUNY) released in November its second annual who's who of its massive alumni network with its 50 Under 50 list, and the Bronx was well represented, with honorees from the borough, educated at Bronx CUNY schools or with strong ties to the Boogie Down all making their mark on the world culturally, socially and economically. The Bronx Times caught up with a few of the list's esteemed honorees to get their reactions on being recognized, reflections on their journeys so far and their love story with the borough of the Bronx."

"Why he made the list: Grullon has been a driving force in changing the narrative of the Bronx. In 2015 he founded the local clothing brand Bronx Native with his sister Roselyn. Since then, a line of clothing celebrating the culture of the Bronx has evolved into a community hub offering a space for youth programming, open mics, a media center and events like financial literacy workshops and food distributions."

"I'm a creative social entrepreneur. All my businesses have a social component. Bronx Native is our main baby. It's the movement that we've created here in the Bronx: a movement of empowerment, a movement of inspiration. I grew up in the Bronx and all I heard was negative things. But honestly I believe the Bronx is the most beautiful place on earth and I wanted to create a brand, I wanted to create a platform that really represented the Bronx accordingly."

CUNY published its second annual 50 Under 50 list in November with strong Bronx representation from natives, CUNY-educated residents, and those tied to the borough. Honorees are influencing culture, social initiatives, and the local economy. Amaurys Grullon founded Bronx Native in 2015 with his sister Roselyn and expanded a clothing brand into a community hub that hosts youth programming, open mics, a media center, financial literacy workshops, and food distributions. Grullon frames his work as creative social entrepreneurship focused on empowerment, inspiration, and reshaping negative perceptions of the Bronx.

Read at Bronx Times