Stuffy, Preppy, Sleepy: Can a Rebrand Fix Connecticut's Reputation?
Briefly

"My job is to not only give people something to crow about, but it gives them something to feel proud of," said Anthony Anthony, the state's chief marketing officer.
And there is not an obvious Connecticut thing to sell. The state is not known as the hub of a major industry. It has no big cities.
Read at www.nytimes.com
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