"You'd be excused for not noticing Hue House while walking down a midtown Manhattan street. After all, as ambitious as the idea behind this new four-story cultural club showcasing Asian culture may be, the building itself is fairly nondescript, tucked into 56 East 41st Street near Madison Avenue. Step inside, though, and it becomes immediately clear just how much thought has gone into the project."
"At first glance, it resembles a frozen yogurt dispenser with nearly ten different faucets. But don't expect anything sweet to come out of it. This vending machine-available only to guests 21 and over-dispenses cocktails inspired by Taiwanese flavors. The drinks are divided into categories, each denoted by color: green labels feature hard spirits mixed with Taiwanese teas; red labels offer low-alcohol options inspired by Taiwanese bubble tea; and yellow labels highlight cocktails made with Taiwanese spirits. Each shot costs $8."
Hue House occupies a nondescript building at 56 East 41st Street in Midtown Manhattan and spans four stories with a restaurant, cocktail bar, spa, coffee shop, and other offerings. The Manhattan location differs in look and feel from the Long Island City site. Visitors enter past Gulp, a to-go Taiwanese counter serving bento boxes, bubble tea and grab-and-go meals. A striking vending-machine-like contraption dispenses Taiwanese-inspired cocktails to guests 21 and over, with color-coded categories and $8 shots. The concept draws on Japanese vending traditions while reimagining them through a Taiwanese lens. A wall behind the machine presents Mandopop and T-pop history.
Read at Time Out New York
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