According to the report, New York City is the most popular place to visit in the United States, with more flights arriving through the city's airports than anywhere else in the country. Roughly 64.3 million visitors came to the city this year, just shy of the record 67 million who visited in 2019.
Tourism is incredibly important to New York City's restaurant and nightlife industries so we're thrilled that we're almost back to pre-pandemic visitor levels and people are here spending money.
While Broadway attendance was up 9% from last year, it's still down 8% from 2019. Officials noted some challenges remain. The average cost of a night at a hotel in the city was $303.
Other cities are spending significantly more money on attracting visitors, both for pleasure and for business so I believe New York City needs to increase its efforts in marketing to remain competitive.
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