"On Sunday, Zoitas told Fortune, he was at the Knicks game and met some people from the predictions marketplace Kalshi, who offered to pay for an event where shoppers could receive $50 each in free groceries between noon and 3:00 pm. Fortune calculated that, if all 300 or so people in line spent this full allotment, it could cost Kalshi up to $150,000 in groceries."
""We're just excited to help the community," Zoitas said. "I've been here through 9/11, through COVID." As New York shivered under one of the longest stretches of freezing winter days in its entire history, Zoitas came to work on Tuesday to find that not only was an event line wrapping around the block, it was wrapping around four blocks. In the winter chill, mothers stood with bundled-up children."
George Zoitas expanded WestSide Market across New York City over 22 years, creating multiple neighborhood locations. Kalshi offered to fund an event giving shoppers $50 each in free groceries between noon and 3:00 pm. If roughly 300 people used the full allotment, the cost could reach about $150,000 in groceries. The giveaway drew lines wrapping around four blocks during an extended freezing winter, with mothers, bundled children, students, retirees, and the self-employed waiting two or more hours. Zoitas handed out coffee and prioritized patrons’ wellbeing, aiming to give everyone a fair chance. Many shoppers remained cheerful despite the cold, and some reported depleted food assistance.
Read at Fortune
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