"53,000-square-foot building - completed in 2016 - will house an Ikea store across the first two floors, with a lower level for storage and upper floors converted to offices. Meanwhile, all month, Ikea will have a daily meatball happy hour at its pop-up, dubbed the IKEA House Warming Event, located in Union Square at 31 East 17th Street, between Fifth Avenue and Park Avenue South, from October 2-26,"
"The pop-up promo aligns with the 40th anniversary of its Swedish meatball, and the introduction of another ball, falafels, come January. In stores through Tuesday, October 28, the meatball plate is priced as it was in 1985, at $2.99. It's Ikea's first Manhattan outpost since its Midtown Planning Studio, which closed in 2022. The new Soho location is part of the company's smaller-format urban strategy, designed to serve city shoppers who'd otherwise head to Red Hook or New Jersey locations."
Ikea purchased 529 Broadway at the corner of Spring Street, a five-and-a-half-story, 53,000-square-foot building completed in 2016. The first two floors will operate as an Ikea store, the lower level will provide storage, and the upper floors will be converted to offices. A pop-up called the IKEA House Warming Event runs in Union Square from October 2–26 with a daily meatball happy hour and a meatball plate priced at $2.99 through October 28 to mark the 40th anniversary. The Soho store fits Ikea's smaller-format urban strategy. Additional local food events include Pierogi Day in the East Village and the Pierogi Boys Market & Cafe in Ridgewood. Tony Shalhoub's CNN series Breaking Bread debuts with stops at several NYC-area eateries.
Read at Eater NY
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