The Saks Fifth Avenue representative stated, 'for many years, the holidays at Saks Fifth Avenue included a light show... we have contemplated changing our approach.' This reflects a shift from the traditional holiday celebration to a more subdued illumination focused on the store's architecture.
The decision to cancel the light show was made after careful management considerations, acknowledging that 'it has been a challenging year for luxury' and emphasizing the importance of positioning the company for the future.
Instead of the annual light show, Saks plans to honor the architectural significance of its flagship building. The representative noted, 'we are celebrating the season by... highlighting the fashion for which Saks Fifth Avenue is known.'
The Saks Fifth Avenue light show, a cherished free holiday event since 2004, attracted large crowds and was part of the festive atmosphere near the iconic Rockefeller Center Christmas Tree.
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