"The holiday windows really embody the spirit of the season in a way that really captures nostalgia and excitement for a lot of people," Aaron Romero, associate creative director of visual experience for Bloomingdale's, told The Post. The windows invite people to relish in fond memories while fostering a shared experience among onlookers. The displays serve not just as decoration, but as a means of bringing the community together through joyous interaction and spirited celebration.
"It's the most fun work in the world," he told The Post. This joy reflects not only in the excitement during the holiday season but in the entire creative process which takes shape throughout the year. It offers insight into the dedication and passion behind crafting each window display, showcasing a blend of artistry and marketing that plays a vital role in the city's holiday charm.
"It contributes to the fabric of the city," Romero said. The holiday window displays have become an integral part of New York’s identity, enhancing its festive atmosphere. People flock from near and far to experience the magic of these displays which not only highlight products but also emphasize the tradition of storytelling and connection that defines the city’s season.
As Hoey said, "No two stores have the same style." Each department store takes on a unique theme and approach with their displays. This diversity enriches visitors' experiences by offering a spectrum of creativity and festive cheer. Exploring the various styles becomes an engaging adventure, reflecting New York's multifaceted spirit during the holiday season.
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