Jose Cruz conducts a one-man "World Needs Love Tour" in New York, holding signs and offering free hugs to spread kindness and morale. Cruz targets busy public spots like the Brooklyn Bridge and Times Square, working several hours a day at least three times weekly during high foot-traffic times. Personal struggles with anxiety and pandemic-driven isolation motivated the outreach. Cruz creates signs featuring quotes from poets, motivational speakers, and the Bible to remind people that better days can come. Recipients respond with gratitude, describing the encounters as comforting and affirming in a climate of widespread anger and fear.
This world is so full of hate, rage and violence,
So, when I read his sign, I was truly touched and felt loved and appreciated.
I thought, 'Wow, there are still people out there who care,' and Cruz is one of those people.
I had this feeling of anxiousness and a fear of the unknown - I didn't know what was going to happen to me and my family,
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