In celebration of Valentine's Day, Popupflorist introduces 'Love Letters of New York City', featuring red mailboxes across Manhattan and Brooklyn for anonymous love letters. New Yorkers can submit handwritten notes until January 30, with standout submissions displayed at a gallery on February 8. This initiative reflects the florist's dedication to love and connection in the city, pairing heartfelt messages with floral installations. Inspired by the owner's book, the project aims to create a sense of community and celebration around the holiday.
"As an experiential florist based here in NYC, Valentine's Day is our Super Bowl...It's an ode to this city, to New Yorkers, to Love Day..."
"The idea was born from my excitement to bring my recent book, Say It with Flowers, to life... I've collected the most memorable and special notes that customers have trusted me with."
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