Rogers has extended its partnership with the NHL through a new $11-billion deal that grants it exclusive broadcasting rights until the 2037-38 season. This deal, which is similar to the previous agreement but significantly more expensive, covers all aspects of NHL broadcasting in Canada, including regular season games, playoffs, and the Stanley Cup Final across various platforms. While Rogers leaders assert a commitment to providing affordable viewing options, experts caution that rising costs may impact pricing for consumers in a market already facing cost-of-living challenges.
Rogers is focused on growing its viewership to bring in new revenue, but needs to consider the price point for fans in a rising cost environment.
Tony Staffieri emphasized the importance of hockey in Canada, stating 'it's our game' as Rogers commits to broadcasting through 2038.
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