"The 2026 Winter Olympics are in full swing, so everyone's FYP is popping off with all things snow sports. And I don't know about you, but as someone who doesn't usually watch sports, Heated Rivalry had me questioning if I'm secretly a massive hockey fan. That show alone convinced me to scroll through socials for the best Olympic moments, posts, and memes."
"And even though I'm not fully watching every competition, I've probably watched more sports in the past few weeks than I have in my entire life...all because of Heated Rivalry. So during my internet sweep of all things winter sports, I found some hilarious posts that had me cackling...as I trick myself into thinking I'm fully committed to the Olympics this year."
"Are you watching the Olympics? If you are, tell me in the comments: Which Winter Olympic sport do you think is the most overrated? I want all the hot takes. And for more fun content, make sure you follow BuzzFeed Canada on TikTok and Instagram!"
Heated Rivalry increased interest in hockey among people who do not usually watch sports. The 2026 Winter Olympics generated heavy social media activity featuring snow sports highlights on users' FYPs. The show prompted many viewers to browse social platforms for the best Olympic moments, posts, and memes. Casual viewers reported watching more sports in recent weeks than ever before, attributing the surge to entertaining clips and rivalry-driven storytelling. Online sweeps of winter-sports content produced humorous posts that encouraged engagement and self-aware commentary about perceived Olympic commitment. Audiences are prompted to share hot takes about the most overrated Winter Olympic sport and to follow BuzzFeed Canada on TikTok and Instagram.
Read at BuzzFeed
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