"YouTube announced on Monday that its first-ever exclusive global broadcast of an NFL game broke a record for the company, achieving the most concurrent viewers of a live stream on the platform. Over 17.3 million viewers from more than 230 countries and territories worldwide tuned in for the game between the Kansas City Chiefs and the Los Angeles Chargers in São Paulo."
"This figure represents the average minute audience (AMA) that watched the game last Friday. In the U.S., there were 16.2 million AMA across YouTube and other platforms, according to Nielsen data, while YouTube's own numbers indicated 1.1 million AMA outside the U.S. This exclusive broadcast is part of YouTube's expanded partnership with the NFL, which was announced in May during the company's annual Upfront event."
"However, in comparison to other NFL broadcasts on streaming platforms, the viewership numbers are slightly lower than those of Netflix. Netflix's 2024 Christmas doubleheader game averaged over 24 million viewers. While the numbers may seem underwhelming, YouTube believes its creator-driven viewing experience sets it apart from rivals. The broadcast showcased a lineup of popular YouTubers, including Deestroying, MrBeast, Haley Kalil, and Marques Brownlee, among others. KAROL G also performed the halftime show."
YouTube's first exclusive global NFL broadcast achieved a record 17.3 million average minute audience (AMA) worldwide for the Chiefs vs. Chargers game in São Paulo. Nielsen data showed 16.2 million AMA in the U.S. across YouTube and other platforms, while YouTube reported 1.1 million AMA outside the U.S. The broadcast is part of an expanded YouTube–NFL partnership announced in May and aims to drive ad revenue. Viewership trailed Netflix's 24 million AMA Christmas doubleheader. The stream emphasized a creator-driven presentation featuring prominent YouTubers and a KAROL G halftime performance, drawing mixed fan reactions.
Read at TechCrunch
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