Randall Lane and Bob Daugherty founded the National Thoroughbred League with the aim of revitalizing horse racing, a sport that has remained static despite its rich history and sizable revenue. Despite generating billions, horse racing's growth has stagnated compared to other sports leagues. The NTL seeks to generate revenue through ticket sales and sponsorships while capitalizing on the gambling revenue that accompanies the sport. By fostering a fan community reminiscent of NFL or NBA franchises, the NTL hopes to invigorate interest in horse racing. The integration of a gambling model presents a unique advantage over traditional sports leagues.
Many founders enter a new industry with dreams of disruption. But Randall Lane and Bob Daugherty launched the National Thoroughbred League to elevate a legacy sport that largely unchanged.
Horse racing generates billions in revenue, but its growth has remained flat, even as the broader sports industry surges ahead.
Unlike other leagues that barely see a dime from betting, we directly benefit.
The founders of the NTL aim to foster a sense of community among fans by forming teams like traditional leagues.
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