"The world of American football has arrived in Spain as a new territory to conquer in an expansion process that has seen NFL regular season games staged overseas for more than two decades. With London as its epicenter, franchises have tested new markets, both in the Americas primarily Canada, then Mexico, and finally Brazil and in Europe."
"The Spanish capital was chosen for its sporting culture, the quality of a stadium like Real Madrid's Santiago Bernabeu, and the exposure it provides to the Spanish-speaking public. For this reason, the Miami Dolphins have invested in holding one of their home games across the Atlantic, a valuable asset for a competition with just 17 games, excluding the playoffs."
"While the major American leagues of baseball, basketball, and hockey have increasingly attracted foreign players throughout the 21st century, to the point of challenging the U.S.'s status as a superpower at its own games, American football lacks significant international talent pools. Without ambassadors like Pau Gasol or Luka Doncic to conquer markets, the NFL focused its expansion on taking its franchises around the world."
The NFL staged its first regular-season game in Spain as part of an international expansion spanning more than two decades. London has served as the epicenter while franchises have also tested markets in Canada, Mexico, Brazil, and Germany. Madrid was selected for its sporting culture, Santiago Bernabeu stadium quality, and access to Spanish-speaking audiences. The Miami Dolphins will host a November 16 game in Madrid against the Washington Commanders as part of a planned long-term relationship and market development. With fewer international players than other U.S. leagues, the NFL emphasizes exporting games to build global fanbases.
Read at english.elpais.com
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