"As you can see in this example, posted by Threads chief Connor Hayes, the Threads media booth has a significant presence within the media center, providing a platform for many big-name stars and celebrities to take part in live chats and discussion, which is directly linked to the app. Sports is a key driver of real-time engagement, and as such, a key focus for Threads."
"Indeed, sports is the most discussed topic on X, with the NFL being among the main drivers of that chatter, and if Threads wants to really hurt the platform formerly known as Twitter, and become the top platform in the real-time social media race, it needs to cater to sports fans, and get more sports creators posting exclusively to Threads."
"It's done well with the NBA this season, getting various ESPN and NBA TV shows to mention Threads as their key home for social media discussion, which, again, is a massive blow to X, which has long been the epicenter of live event engagement. If Threads can keep building on this, and build its own sizeable, valuable sports communities, that will go a long way towards making Threads a much more viable, valuable platform for many, many more users."
Meta set up a branded Threads studio in the NFL media center for podcasters, creators, and live chats linked to the app ahead of the Super Bowl. The booth hosts big-name stars and celebrities to drive real-time discussion, using sports as a core engagement driver. Sports are the most-discussed topic on X, with the NFL fueling much of that chatter, so Threads seeks to attract sports creators and exclusive posting to challenge X. Threads gained traction with the NBA by getting ESPN and NBA TV shows to cite Threads as their social home. Threads has about 400 million active users, added live sports indicators and communities, and plans bigger pushes for the Olympics and NBA Finals.
Read at www.socialmediatoday.com
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