On December 16, 1968, Muhammad Ali began serving a 10-day jail sentence for driving without a license, but he saw it as a chance for personal insight and publicity. He noted that experiencing confinement might help him understand the suffering of many African Americans. Ali also acknowledged that he was in Miami to promote his new restaurant, Champburger, set to open soon, which included offerings like the quarter-pound burger, hotdogs, and his own brand of soft drink. The venture aimed for 200 locations, emphasizing a pork-free menu.
Going to jail may be good for me. I've never suffered... This will give me an understanding of how they feel.
To his credit, he didn't try to snow the press. He admitted he was looking for publicity.
My main reason for coming here is to open our new Champburger headquarters here.
Under the terms of its Agreement with Muhammad Ali, neither the company nor any of its franchises may sell any food products containing pork or shellfish.
Collection
[
|
...
]