The NFL's new deal with ESPN includes a 10% ownership stake in Disney's sports channel and various licensing agreements. NFL games constituted 72 of the 100 most-watched programs last year, establishing the league’s immense draw for media companies. Disney will only air three of the seven NFL games per week, as the NFL retains the rights to the other four. This decision allows the NFL to negotiate multiple deals with other networks, enhancing revenue opportunities and reflecting a long-term strategy of maximizing broadcasting rights.
NFL games accounted for 72 of the 100 most-watched shows last year, underlining its dominance in television viewership and advertising value.
The NFL will receive a 10% equity stake in ESPN valued at $3 billion as part of the transactions with Disney.
The NFL is retaining four of its seven weekly games, intending to license them to additional media companies for higher revenue.
The league's strategy includes selling portions of its broadcasting rights separately, allowing it to maximize profits from various media partners.
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