"The Seattle Seahawks and New England Patriots aren't the only ones preparing for Super Bowl LX.Editor's Picks Across the country, fans are mapping out their own game plans. There's the halftime debate (which Bad Bunny song opens the set?), the snack table politics (pizza or wings -- and who brought the veggie tray again?) and the annual hosting dilemma: Do you volunteer your house and risk a fourth-quarter cleanup, or play it safe on someone else's couch?"
"Football still comes first Which part of the Super Bowl broadcast do you look forward to the most, the game, the halftime show, or the commercials? For all the spectacle surrounding the Super Bowl -- the halftime show, celebrity commercials and social media memes -- most fans are still primarily watching for one thing: football. Nearly half of respondents said the game itself is the part of the broadcast they're most excited about, outpacing both the halftime show and commercials by a wide margin."
"And when they do watch, they're sticking with the big screen. Traditional TV still dominates the viewing experience, with 50% of the general population and 65% of self-described sports fans planning to tune in that way, while a smaller group mixes in streaming or mobile devices. Seahawks draw more national support At the 2026 Super Bowl, which team are you rooting for to win?"
Fans across the country are planning halftime-song debates, snack choices, hosting decisions, betting squares, group chats, and commercial viewership for Super Bowl LX. A Seton Hall Sports Poll of 1,596 adults conducted Jan. 27–30 surveyed where people will watch, what they will eat, and whether they will place bets. Nearly half of respondents said the game itself is the part of the broadcast they most look forward to, outpacing the halftime show and commercials. Traditional television leads viewing: 50% of the general population and 65% of self-described sports fans plan to watch on TV, with fewer using streaming or mobile devices.
Read at ESPN.com
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