Santa Clara projects hosting Super Bowl LX at Levi's Stadium will cost $6.3 million, with the Bay Area Host Committee and, if necessary, the San Francisco 49ers bearing expense and financial risk. The preliminary event agreement mirrors the city's FIFA World Cup deal and requires the nonprofit host committee to reimburse the city for event expenses, with the 49ers covering any shortfall. In 2026 Santa Clara will host the Super Bowl on Feb. 8 and six World Cup matches between June 13 and July 1, becoming the first city to host both in the same year. Hosting can boost sales and hotel taxes but often results in net losses for organizers; Measure J protects taxpayers from city subsidies.
As Santa Clara prepares for its second Super Bowl at Levi's Stadium next year, city officials project the big game will cost $6.3 million to host, with the expense and financial risk expected to fall on the Bay Area Host Committee and the San Francisco 49ers. Santa Clara city officials this week unveiled the preliminary event agreement for the Super Bowl, which mirrors a similar deal the city struck earlier this year over the FIFA World Cup.
The proposed agreement, which is expected to be finalized next month, would require the Bay Area Host Committee a nonprofit that has been working to bring major sporting events to the region to reimburse the city for event expenses. If the organization can't cover all the costs, the San Francisco 49ers, who manage the publicly owned stadium, have agreed to cover the rest. City Manager Jovan Grogan said that the city has learned some lessons from the Super Bowl 50 agreement.
The opportunity to host Super Bowl LX 10 years later represents not just a return of the NFL's biggest event to Santa Clara, but a chance to once again collaborate with regional partners, support local businesses and create lasting economic and community benefits, Grogan said at Tuesday's Santa Clara City Council meeting. Ensuring that we obtain reimbursement for event costs is of the utmost importance.
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