"It was more a four-part celebration than documentary. Bill Walsh, the 49ers coach who died in 2007, called it Camelot, and exclusive footage and interviews over the years combined with the black-and-white photography of Michael Zagaris brought it all back to those fortunate enough to witness it. Yet it was so long ago the 49ers last won the Super Bowl following the 1994 season a younger generation of fans were aware of the championships without having any perspective of how the five Lombardi Trophies were achieved."
"The nostalgia with Rise of the 49ers made for a compelling watch. Joe vs. Steve. Ronnie Lott, Roger Craig, Jerry Rice, Dwight Clark and more. It was all worth reliving. The underlying downside is that it will never happen again. The NFL isn't built that way any longer. Then-owner Eddie DeBartolo treated the 49ers as if they were the current Dodgers, outspending everyone else to the point where salary caps were instituted to level the playing field."
"Then-owner Eddie DeBartolo treated the 49ers as if they were the current Dodgers, outspending everyone else to the point where salary caps were instituted to level the playing field. The last hurrah was a free agent spending spree designed to conquer the Dallas Cowboys that resulted in their last championship following the 1994 season, enabling Steve Young to escape the shadow of Joe Montana with a 49-26 win over the San Diego Chargers in Miami."
A daughter-in-law texted "I'm at a bar called Cheers" from a conference in Boston, illustrating generational distance from older pop culture. AMC's Rise of the 49ers presented a four-part celebration with exclusive footage and Michael Zagaris's black-and-white photography. Bill Walsh called that era Camelot. The 49ers' first Super Bowl came on Jan. 24, 1982, the same year Cheers debuted. Younger fans know of the championships but lack perspective on how five Lombardi Trophies were achieved. Owner Eddie DeBartolo's heavy spending prompted salary caps. The final championship following the 1994 season came after a free-agent spree and a 49-26 win in Miami.
Read at www.mercurynews.com
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