NFL exec predictions: Lamar Jackson, A.J. Brown trades
Briefly

NFL exec predictions: Lamar Jackson, A.J. Brown trades
"Making bold predictions on an upcoming NFL season is a tough business. It's like the draft -- hitting on 40-50% of first-round picks is very hard to do. We here at ESPN like the challenge so much that each January we ask industry sources around the league to forecast the season. The possibilities are limitless: free agency signings, retirements, contenders and pretenders, trades and MVP favorites."
"Last year's forecast reminds us just how fast of a moving target the NFL news cycle really is. Even when the concept is right -- DK Metcalf getting traded -- you can pick the wrong team (Chargers instead of Steelers). Sam Darnold didn't go to the Raiders, as we predicted, but the man he replaced in Seattle, Geno Smith, did."
Making bold NFL season predictions is difficult and comparable to draft uncertainty, where success rates are low. Industry sources around the league provide annual forecasts covering free agency signings, retirements, contenders, pretenders, trades and MVP favorites. Recent forecasts illustrate rapid volatility in the NFL news cycle, with correct concepts sometimes paired with the wrong teams. Examples include DK Metcalf being traded to a different team than predicted and Sam Darnold not joining the Raiders while Geno Smith did. The offseason is producing ripple effects, including an expanded coaching carousel and pending quarterback movement and trades.
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