Miami Dolphins want to be the NFL team for the entire Spanish-speaking world'

"When the NFL proposed expanding its operations into Spain, the Miami Dolphins jumped at the chance. This was the gesture made by the Dolphins' vice president of international development, Felipe Formiga, a Brazilian and the only Latino to hold this position among the 32 NFL franchises. This journey, which began in 2021, will culminate in Sunday's game against the Washington Commanders."

"We want to become the NFL team for the entire Spanish-speaking world. The Dolphins have a commercial presence in Brazil, Mexico, Colombia, Argentina, and Spain, in addition to the United Kingdom. In Miami-Dade County, home to the Hard Rock Stadium, more than 66% of the population speaks Spanish. It's crazy, says Formiga, who explains this Hispanic connection by pointing to the more diverse social fabric of this area compared to other parts of Florida or California. Miami's DNA is Hispanic-Latino."

"The culture, present every day in the office, is very different. We have Latinos in every department. When we sit down to discuss a global strategy, it's much more natural for us because our team is international. Cubans, Argentinians, or Colombians, whether immigrants or born in Miami, hold positions in social media management and human resources. We could almost say the opposite, that there are few second- or third-generation Americans in senior management."

The Miami Dolphins began an international expansion effort in 2021 that will reach its first NFL regular season game in Spain against the Washington Commanders. Felipe Formiga, the Dolphins' vice president of international development and the only Latino in that role among NFL teams, leads the initiative. The franchise emphasizes leveraging cultural connections and Miami's large Spanish-speaking population to build a fanbase across Spanish-speaking countries. The Dolphins maintain commercial operations in Brazil, Mexico, Colombia, Argentina, Spain, and the United Kingdom. The organization highlights an international team composition with Latinos in many departments to inform global strategy.

Read at english.elpais.com