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fromFortune
1 day ago

Why Bad Bunny is essential to the future of the NFL, even if Trump hates his halftime show | Fortune

Donald Trump, it is fair to assume, will be switching channels during this year's Super Bowl halftime show. The U.S. president has already said that he won't be attending Super Bowl LX in person, suggesting that the venue, Levi's Stadium in Santa Clara, California, was "just too far away." But the choice of celebrity entertainment planned for the main break - Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day - didn't appeal.
National Football League
Brooklyn
fromBrooklyn Eagle
2 days ago

PREMIUM Bad Bunny's Super Bowl show is part of long play drawn up by NFL to score with Latin America

The NFL booked Bad Bunny to boost Latin American audience growth despite conservative backlash and presidential disapproval.
National Football League
fromenglish.elpais.com
2 months ago

Miami Dolphins want to be the NFL team for the entire Spanish-speaking world'

Miami Dolphins are leveraging Hispanic cultural ties and Miami's Spanish-speaking population to expand into Spain and across Latin America, targeting Spanish-speaking fans globally.
National Football League
fromESPN.com
2 months ago

Ex-NFL commissioner Tagliabue dies at age 84

Paul Tagliabue, NFL commissioner for 17 seasons, died at 84; his tenure brought major franchise value growth, four team expansions, and widespread stadium development.
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