"TAD CARPER HOLLERED at a reporter who was unaware of the rules of order inside a Dallas Cowboys postgame news conference: "Excuse me! Hold on, hold up! I'll call on you," he implored. "Yeah, we go around," quarterback Dak Prescott said, a grin growing across his face as he awaited the next question from the media following a Week 6 road loss to the Carolina Panthers."
""He's a hidden best friend. He's my 'No' guy. He takes the stress and pressure away from me," Prescott said. "Being the quarterback of the Dallas Cowboys, or any big organization, your image is so important. What you say and how you say it is important. ... [He] makes it easy for me. I'm thankful for that guy and our relationship.""
Tad Carper enforces order at Dallas Cowboys postgame sessions and controls who speaks to the media. Dak Prescott calls Carper a hidden best friend and his 'No' guy who removes stress and pressure. Carper helps protect Prescott's image by advising what to say and how to say it. NFL public relations officials schedule routine news conferences, handle breaking news, coordinate local and national media opportunities, and discuss events inside the locker room as well as broader national news. Continuous close interaction between PR officials and players can develop into deeper personal relationships that shape public presentation and crisis management.
Read at ESPN.com
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