"Mine came this week when Andrew Dillon a man who'd spent the previous four days weighing and measuring a slur, and four days negotiating five weeks down to four carved out a good chunk of his press conference reminding us that Snoop Dog was a grandfather and a philanthropist. A few hours later, footage emerged of a less than grandfatherly and less than philanthropic headline act, accompanied by the headline Snoop Dog's Dig at Gay Parents. That was it for me."
"Within a few hours, the AFL had appointed one of the state's preeminent spin doctors and crisis managers. She could deal with this sort of stuff. The rest of them could just step out of the way, take their learnings, close the roof and bounce the effing ball. There's always lots of talk about wildcard rounds and manipulating the fixture to create more games of interest. But it's usually best to let these things unfold organically."
"The drama at the Adelaide Oval on Friday for Ken Hinkley's final game couldn't have been conjured up by some sizzle merchant. Nor could the sense of dread that enveloped the MCG when it looked for all money as though Collingwood had thrown away the double chance and their season. Sunday's Bulldogs v Fremantle clash had been circled many months before. It pitted two very different teams, and two very different coaches. Whatever happened, it was clear that the loser was going to be catastrophised."
Andrew Dillon defended Snoop Dog as a grandfather and philanthropist after days of weighing his remarks and negotiating the timing of a response. Footage later showed a headline act behaving less than grandfatherly and philanthropic, provoking further backlash. The AFL appointed a senior spin doctor and crisis manager to handle the fallout. Some administrators were urged to step aside and let experts manage public relations while focusing on football operations. Finals produced genuine drama that cannot be manufactured, exemplified by Ken Hinkley's emotional farewell at Adelaide Oval and the tension at the MCG over Collingwood's precarious position. The Bulldogs' loss to Fremantle epitomised a season of promise undermined by critical failures.
Read at www.theguardian.com
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