"It's not one-and-done. It's play the game and be engaged year-round. All clubs now have the rights in at least one market and that's a long-term commitment. We're investing in the long term to become a true global sport property."
"Ultimately, it's about building fans and providing as much reach as possible," he said. "Yes, the financials are important at the end of the day, but it's really about reach. How do we bring the NFL to more fans? This game was streamed free on YouTube around the world. We're just opening up to a much wider audience."
"We know we have 36 million fans in Brazil. ... Our players, and even our coaches, enjoy being on the global stage."
The NFL is executing a sustained international expansion by staging record international regular-season games across cities including London, Madrid, Dublin, Berlin and São Paulo, with future plans for Melbourne. Clubs have rights in at least one overseas market and are making year-round commitments rather than one-off appearances. The league is investing in media deals, such as a multi-year agreement with Globo in Brazil, and streaming games globally to grow fan reach. Attendance in São Paulo approached 50,000 with heavy Chiefs support, illustrating early local interest despite strong competition from soccer in Brazil.
Read at Los Angeles Times
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