Since retiring from the NBA, Shaquille O'Neal has transitioned into the business world, applying a blend of humor and seriousness to his ventures. Known for his towering presence and dominance on the court, he emphasizes not letting perceived weaknesses define him. With his recent role at Reebok, O'Neal aims to revitalize the brand that supported him early in his career, signaling a commitment to innovation rather than nostalgia. His experiences highlight both the challenges and rewards of navigating business with a distinctive personal style.
Today, 30 years after signing with Reebok as a player, O'Neal is back, not to launch retro updates of his shoes, but to completely reinvent the brand.
He acknowledges that his mindset is '80% humor and 20% seriousness' when it comes to running his businesses.
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