Why did ABC/ESPN decide to superimpose the NBA Finals logo for Game 2 on Sunday?
Briefly

In Game 2 of the 2025 NBA Finals, the Oklahoma City Thunder bounced back from a narrow Game 1 loss to the Indiana Pacers by winning 123-107, equalizing the series at 1-1. Criticism emerged over the league's branding initiatives, with many fans expressing disappointment over the lack of Finals logos during Game 1, leading ABC/ESPN to superimpose graphics in Game 2. However, this effort backfired, with complaints about the low resolution of the Larry O'Brien Trophy and insufficient visibility of the NBA Finals script logo, highlighting ongoing challenges in presenting the Finals appropriately.
The NBA's Finals branding received backlash after Game 2, as fans criticized the digital trophy's low resolution, questioning the league's presentation of the championship.
Despite attempts by ABC/ESPN to correct mistakes from Game 1, the superimposed logos during Game 2 were met with more criticism rather than praise.
Read at sportslens.com
[
|
]