Utah Mammoth Continue Creating New Identity With Mascot Introduction
Briefly

Utah Mammoth Continue Creating New Identity With Mascot Introduction
"At the team's home opener on Wednesday night, the Mammoth introduced Tusky. The giant blue fluffy wooly Mammoth was introduced to the crowd wearing jersey number 00. Previously the Mammoth, then called the Utah Hockey Club, used the Utah Jazz's mascot "Jazz Bear" as their temporary mascot. Jazz Bear, who is in the Mascot Hall of Fame, has been a staple in the community since his introductions in 1994 and both teams share the same ownership with Smith Entertainment Group."
"Tusky emerged from a block of ice in a pregame ceremony prior to puck drop against the Calgary Flames. The name comes from the team's rallying cry of "tusks up". Wooly mammoths apparently lived in Utah during the ice age, and the team added in a piece for NHL.com "Tusky embodies the strength, momentum and earth-shaking presence of the herds that once roamed Utah more than 10,000 years ago.""
The Utah Mammoth entered their second season with a new identity and debuted Tusky, a giant blue woolly mammoth mascot wearing jersey number 00, at the home opener. Tusky emerged from a block of ice in a pregame ceremony before a game against the Calgary Flames. The name derives from the team's rallying cry of "tusks up" and nods to woolly mammoths that once lived in Utah. The organization previously used the Utah Jazz's Jazz Bear as a temporary mascot due to shared ownership. Tusky mirrors the team crest, balances cute and fierce elements, and stands listed at 6'5".
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