"With the NBA All-Star game being played over the weekend, the Threads team took the opportunity to enhance its connection with sports fans, by hosting a significant presence at the event, and launching its first-ever in-stream mini-game based on the basketball theme. Threads' in-stream basketball game enables users to tap on the screen to shoot the ball, and attempt to get baskets in the app."
"Or most people could. Some users just got an error message saying that they needed to re-download the app, while others experienced glitches with the activation. But either way, conceptually, it's a simple but engaging way to celebrate the basketball theme, giving Threads users a way to participate in the event, and ideally help Threads make sports engagement a bigger focus."
Threads hosted a significant presence at the NBA All-Star game and launched its first in-stream basketball mini-game to engage sports fans. The mini-game lets users tap the screen to shoot and access it by sending and tapping a basketball emoji in a DM. Players could share high scores in posts, though some users encountered errors requiring app re-downloads or activation glitches. The mini-game was spotted in testing the prior month and could be the first of multiple seasonal game experiences. Threads is increasing focus on sports to attract real-time discussion communities and compete with X, partnering with leagues and influencers.
Read at www.socialmediatoday.com
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