"INDIANAPOLIS - When it came to the current landscape of social media, three NBA players had enough. Indiana Pacers forward Aaron Nesmith, Cleveland Cavaliers guard Darius Garland, and Boston Celtics guard Payton Pritchard realized that while athletes are dominant forces anywhere they post content, platforms owned by others got the benefits. That's how the idea for Off Court came to be."
"Nesmith and Garland quickly jumped in after connecting with Hunt about the idea. Pritchard, a former teammate of Nesmith, joined soon after. "In basketball, players have always been the culture," Nesmith said. "Now we finally own the platform too." Players often share behind the scenes moments on social media. Between working out in the offseason, photos from in-game moments, highlights, and even personal-life snapshots, pro athletes are prominent voices on social media platforms - especially ones with video components like TikTok, Snapchat, YouTube, and Instagram."
Off Court is a basketball-focused social and media platform owned and operated by players to capture value from their content. Aaron Nesmith, Darius Garland, and Payton Pritchard partnered with Mac Hunt to build a community where athletes control engagement, analytics, and monetization. The platform centers player-generated behind-the-scenes content, workouts, game-day moments, highlights, and personal snapshots, with particular emphasis on video formats. Off Court aims to aggregate player influence across fashion, sneakers, music, and gaming, enabling cross-industry collaboration and direct benefits for athletes. The initiative responds to established social platforms retaining revenue and audience insights despite athlete-driven traffic.
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