New York Attorney General Letitia James has led a successful settlement with the NCAA, allowing student athletes to access benefits from their name, image, and likeness (NIL). This stems from a May 2024 lawsuit filed by a coalition of attorneys general that challenged previous NCAA restrictions on NIL compensation knowledge prior to school commitment. The agreement mandates the NCAA to promote any future NIL rule proposals publicly, ensuring transparency and equity in the recruitment process for student athletes going forward.
The NCAA must publicize any proposed NIL-related rule changes on a dedicated public webpage for five years.
Student athletes should have the freedom to decide the course of their athletic careers without restrictions that rig the game against them.
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