The NBA is advancing discussions with FIBA regarding the possibility of launching a new men's basketball league in Europe. This initiative will be a focal point of the upcoming Board of Governors meeting in New York, with Commissioner Adam Silver emphasizing the league's commitment to expanding its presence in European basketball. Talks have been ongoing since last summer, indicating a desire to professionalize the sport further and create lucrative commercial opportunities in the European market, ultimately aiming to elevate basketball in the region.
"We are looking very closely to see if there's an opportunity to professionalize the game to another level here, to create a larger commercial opportunity."
"The NBA and FIBA have a similar vision about the potential of the game in Europe from both a commercial and competitive standpoint."
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