NBA star's partnership with a prediction market raises new questions for a troubled sports betting landscape | Fortune
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NBA star's partnership with a prediction market raises new questions for a troubled sports betting landscape | Fortune
"One of the things in terms of the ethical issues [of the partnership] is the timing. The timing really puts a spotlight on how prediction markets work, who is allowed to buy contracts, and who has inside information."
"I like to win. It's clear to me Kalshi is going to be a winner and I'm excited to be getting involved."
As the NBA trade deadline approached in February, speculation mounted about whether Giannis Antetokounmpo would be traded from the Milwaukee Bucks. Kalshi, a prediction market platform, allowed users to bet on his potential trade, accumulating $23 million in wagers before the February 5th deadline. Antetokounmpo remained with the Bucks, but announced the following day that he was becoming a shareholder in Kalshi. This timing sparked backlash from fans who suspected he may have deliberately fueled trade rumors to drive betting activity. Legal experts raised concerns about prediction markets creating conflict-of-interest issues in sports, particularly regarding who possesses inside information and can participate in such markets.
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