"This fall, I'm going to be taking my talents to Hennessy V.S.O.P.,"
"Where the first moment marked a pivotal career move, this second decision celebrates a creative reunion and shared cultural legacy,"
"the decision of all decisions."
LeBron James teased a new "decision" that mirrored his 2010 announcement style and revealed a promotional partnership with Hennessy. Hennessy prematurely announced the collaboration about 90 minutes before James's planned reveal. The partnership includes a limited-edition orange V.S.O.P. bottle featuring James's name and his signature crowning gesture. The campaign's wording and a short video—showing James walk to a chair and sit opposite another man—evoked the setup of his original Decision. Social media responded with speculation about James's future as he approaches age 41 and is not under contract beyond this season.
Read at ESPN.com
Unable to calculate read time
Collection
[
|
...
]