Jim Fagan, known for his memorable voiceovers during the NBA on NBC in the 1990s and early 2000s, is set to return to NBA broadcasts through AI voice synthesis technology. In partnership with Fagan's family, NBC Sports will feature his voice in select segments next fall. The network is also reviving the iconic "Roundball Rock" theme song, heightening the sense of nostalgia for fans of that era. NBC Sports president Rick Cordella expressed excitement about honoring Faganâs legacy while introducing his voice to new fans.
NBC Sports has teamed up with Jim Faganâs family to utilize AI-generated voice technology, reviving Faganâs iconic announcements for NBA broadcasts starting this fall.
Working alongside Jim Fagan's family to recreate his voice has been a pleasure, allowing us to honor his legacy and introduce his iconic sound to a newer audience.
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