The settlement allows Inside the NBA to air on ABC and ESPN while maintaining key panelists. TNT Sports gains global rights for additional shows and highlights.
TNT Sports will be assured $350 million for marketing support and advertising inventory over five years without the burden of rights fees, enhancing its financial position.
The agreement comes after a prolonged lawsuit over broadcasting rights and reflects ongoing changes in how basketball content is distributed across platforms.
The landscape of NBA broadcasting is undergoing a significant transformation, with major financial deals impacting traditional media and new entrants expanding their reach.
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