In the 2025 NBA Finals, Game 2 witnessed an unexpected decline in viewership, averaging 8.76 million, the lowest since 2007. Following a thrilling Game 1, which had garnered 8.9 million viewers, this drop in ratings for Game 2 sparked curiosity. NBA Commissioner Adam Silver mentioned the importance of focusing on the game rather than just the ratings, noting that while traditional viewing numbers may decline, digital engagement is thriving, with 32 billion views of NBA content online, offering a more nuanced picture of audience interaction.
Despite the thrilling nature of Game 1 in the NBA Finals, viewership for Game 2 saw a decline, raising questions about audience engagement and the evolving landscape of sports broadcasting.
Commissioner Adam Silver commented on rating fluctuations, stating it overshadows the quality of basketball. He indicated that online consumption remains robust, counterbalancing traditional ratings drop.
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