"Why the NBA should embrace tanking - The NBA has kate been misguided thinking that fans want to see their teams compete every night with a chance to win. It's never been that way that way. When I got into the nba, they thought they were in the basketball business. They...- Mark Cuban (@mcuban) February 17, 2026"
"Few can remember the score from the last game they saw or went to. They can't remember the dunks or shots. What they remember is who they were with. Their family, friends, a date. That's what makes the experience special," Cuban said."
"The worst s*** that the NBA dishes out is that if you don't lie to your fans about what you are doing, even though it's obvious to them, you get fined. And they threaten you with losing picks," he wrote."
The NBA should embrace tanking to prioritize fan experience and transparency and to allow teams to rebuild openly without penalty. Fan memory centers on companions and atmosphere rather than specific plays or scores, making intentional roster-reset decisions a valid strategy for long-term engagement. Recent fines to the Utah Jazz and Indiana Pacers for resting healthy players demonstrate strict league enforcement against moves deemed to compromise integrity. Penalizing teams with fines or threatened draft-pick losses discourages honesty about rebuild plans. Tanking contributed to acquiring Luka Doncic after a 24-58 season, illustrating potential payoff for strategic losing. College player development trends increase draft stakes and rebuild complexity.
Read at ESPN.com
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