Unrivaled, a new 3-on-3 professional women's basketball league, is making waves in the sports industry, showcasing 36 elite players. The league, based in Medley, emphasizes addressing the pay gap in women's sports while promoting their marketability in mainstream athletics. Founders Napheesa Collier and Breanna Stewart aim for equity within the league, highlighting the historical challenges women athletes face. Support from industry professionals suggests a growing recognition of women's sports as a legitimate business opportunity rather than a mere side note, indicating a significant cultural shift in how women’s athletics are perceived and valued.
Unrivaled could represent a real turning point in American women's sports, helping address pay disparities and promoting the value of women in athletics.
Haley Rosen stated, 'I totally think women's sports is a business, and Unrivaled is proving that. It's important for people to realize there are all these benefits to women playing sports.'
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