In Season 12, Episode 15 of Shark Tank, Everything Legendary, founded by Duane Myko, Danita Claytor, and chef Jumoke Jackson, pitched their flavorful plant-based burger. Launched in June 2019, the company addresses the demand for tasty vegan meat alternatives, prioritizing natural ingredients and lower calories. Inspired by their mothers who adopted plant-based diets due to health issues, the founders identified a gap in the vegan market. Seeking a $300,000 investment for a 10% stake, they impressed the Sharks with the burger's taste, but struggled with pricing concerns that led some to withdraw their offers.
We wanted to push back against lab-grown meat and create a vegan product that actually tastes as good as a real burger.
The Sharks were blown away, finding it very similar to real meat, praising the smoky flavor and soft texture.
Everything Legendary prices its products 30% higher than competitor plant-based burger brands.
The name of the company itself, Everything Legendary, pays homage to the founders' mothers, who inspired the shift to plant-based diets.
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