Simplehuman has launched a limited-edition tequila in collaboration with Nosotros distillery, marking its first entry into the spirits market. The tequila, priced at $100, utilizes leftover agave fibers from the tequila-making process in creating Simplehumanâs new Soapwell sponge. This partnership highlights both brands' commitment to innovative design and sustainability. CEO Frank Yang shares that the idea stemmed from a personal intrigue with tequila, leading to a creative crossover that preserves resources while producing high-quality kitchen products. Ultimately, this approach encapsulates both brandsâ dedication to quality and functionality.
The $100 Nosotros x Simplehuman Blanco tequila, made from the same agave fibers used in their sponges, showcases a unique partnership between innovative brands.
Simplehuman CEO Frank Yang notes that the collaboration embodies a 'less is more' philosophy, emphasizing thoughtful design and sustainability in both tequila and home goods.
Yang's passion for tequila started during a vacation class in Mexico, revealing how the tough agave fibers could be repurposed for innovative sponge designs.
The Simplehuman sponges combine agility and strength, with agave fibers allowing for high-performance cleaning without scratching delicate surfaces.
Collection
[
|
...
]