Neoplants, a Paris-based startup, introduced its innovative product Power Drops at a chic LA influencer event. Co-founder Patrick Torbey highlighted how these genetically modified soil bacteria enhance plants' ability to filter air pollutants, achieving a 30% reduction in volatile organic compounds (VOCs) in indoor environments. The launch was timed with the impact of wildfires, prompting the company to initiate support efforts like CleanAirforLA.com to help address the long-term VOC problems caused by smoke. Torbey believes using nature to tackle indoor pollution is a sustainable solution.
Neoplants has developed a natural air purifier, increasing a plant's air pollution efficiency by 30 times using genetically modified soil bacteria.
Torbey emphasizes that their technology addresses long-term VOC issues from wildfires, absorbing those emissions sustainably with the help of nature.
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