"For Kickstarter's employees and early investors, the surprise investment felt like an opportunity to make things right. After all, this was no small top-up to keep the lights on, but a staggering $100 million investment that valued the startup at around $400 million. But there was a catch. The investment came with the expectation that Kickstarter would attempt a pivot to blockchain as its new bene"
In early December 2021, Kickstarter employees learned that an investor group wanted to buy some of their shares, a surprise because many workers had long expected they would never sell. Kickstarter had once been a celebrated startup that helped popularize internet crowdfunding, with a grassroots, anti-corporate spirit and viral campaigns that proved creative ideas could succeed outside Silicon Valley. Over a dozen years later, growth had flattened, leadership churned, and the culture became toxic after a bitter unionization drive. The $100 million investment valued the company at about $400 million, but it required a pivot toward blockchain, adding pressure and uncertainty to the future.
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