The article discusses the rising trend of college bed parties, particularly among young women, marking a shift from traditional college acceptance celebrations. Instead of simple selfies with acceptance letters, students now host decorated bedroom parties reflecting their chosen colleges, sharing their celebrations on social media. This trend, initially spurred by pandemic limitations, has grown to involve significant spending, with families investing thousands into these events. It's also created opportunities for small businesses, like Allie Cohen's Creative Jawns, which specializes in college-themed items that cater to this new celebration style.
Gone are the days of wearing a college hoodie and snapping a selfie while posing with an acceptance letter.
The trend gained traction during COVID as a logical workaround for in-person celebrations.
Families are shelling out hundreds, even thousands of dollars, on the bed party craze.
I design and sell college blankets for $88 each. I intentionally do not use school logos on my blankets so that I'm not infringing on any copyright.
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